footnote
Visual identity for a collegiate magazine about the positive pyschology of running.
![](https://freight.cargo.site/t/original/i/fdbdddbe9c23688443af94af26c9591da9086b5665a3b0fb00c3c43311aa9e3d/footnotewebsite.gif)
Brand Identity
Typography Design
Concepting
+ VERT highlights the ultra-running community: everyday runners and pros.
+ FOOTNOTE focuses on the mental side of collegiate long distance running.
+ GRIT brings to light the stories of underdog runners and teams throughout history.
+ FOOTNOTE focuses on the mental side of collegiate long distance running.
+ GRIT brings to light the stories of underdog runners and teams throughout history.
︎︎︎typeface study
![]()
![](https://freight.cargo.site/t/original/i/965ec30c1a3ab2dbdadf03e5b676e33639a7ec8a2c79869822b4b134170bace3/footnoteprocess.gif)
guiding words
pragmatic,
insightful,+
stimulating.
architecture study
![](https://freight.cargo.site/t/original/i/6d5e8573cf0b69b4befb5ef5ba34781d0114fe5b845bbe2f95cfb975ddbc8c48/iterationtyype.gif)
Final Identity
![](https://freight.cargo.site/t/original/i/fdbdddbe9c23688443af94af26c9591da9086b5665a3b0fb00c3c43311aa9e3d/footnotewebsite.gif)
![](https://freight.cargo.site/t/original/i/2645e7c60bce256bf46a4386ac39a498d10e4de5c23d4ddc2c0fc00345c30e05/lesgo.png)