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footnote




Visual identity for a collegiate magazine about the positive pyschology of running.





Brand Identity
Typography Design








Concepting









+ VERT highlights the ultra-running community: everyday runners and pros.

+ FOOTNOTE focuses on the mental side of collegiate long distance running.

+ GRIT brings to light the stories of underdog runners and teams throughout history.




︎︎︎typeface study































guiding words  

pragmatic,
insightful,+
stimulating.











architecture study



Final Identity